Branding Matters
Welcome to the world of branding according to Kathy Bass. At the top of the hour, we’ll dive right in to find out why branding matters or should matter in your world. Then you’ll learn how branding,...
View ArticlePerson vs. Persona
Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll discover the difference between your person identity and your persona identity, plus learn the key benefits of...
View ArticleWhat do you do … best?
Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll discover why what you do best must be something that makes money, otherwise it’s just an expensive hobby. You...
View ArticleWho are YOU … really?
Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll discover why knowing who you really are is so important, so liberating and so powerful! Then, you will gain...
View ArticleBrand Frazzled to Brand Dazzled
Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll discover how self-esteem can either hold you back or make you dazzling along with examples of successful...
View ArticleCompelling Storytelling
Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll discover the important difference of knowing the story about where you’ve been and where you’re going and how...
View ArticleSpecial Encore Presentation: Who are YOU … really?
Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll discover why knowing who you really are is so important, so liberating and so powerful! Then, you will gain...
View Article5 Step Branding Formula
Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll find out why I wrote the book, Power up!® Branding, what the writing process was like and why I reduced it from...
View ArticleMake Your Brand Roar
Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll find out how to make your brand roar with the help of my dynamic guest, Ilia Lerner, who accidentally created...
View ArticleBrand Identity Crisis
Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll find out how my personal brand identity crisis happened, and what I did to break free to solve this puzzle. brbr...
View ArticlePower of Being Yourself
At the top of the hour, you’ll find out what happens when you aren’t able to just be yourself, and why it happens to the best of us. brbr You’ll also learn how to unlock the ability to truly be...
View ArticleFind Your Brand Voice
Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll find out what your brand voice consists of and understand why your brand voice can be your most powerful (and...
View ArticleBranding Yourself Successfully with Social Media
First impressions have shifted; digital first, handshake (or hug) second. Social Media is the most powerful catalyst to develop, grow and leverage valuable and meaningful connections. brbr At the top...
View ArticleRebranding Story: DowntownProject
Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll find out why the founder and CEO of Zappos, Tony Hsieh, decided to rebrand a city called Downtown Las Vegas and...
View ArticlePut Your Best Brand Face Forward
Through self-awareness Kathy Bass, The Branding Lady®, discovered that beauty enhancements are not superficial; they are key confidence building elements that provide you with the ability to shine and...
View ArticleBuild a Brand Community on Twitter
Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll find out how and what it takes to build a loyal, engaged, social and successful brand community on Twitter. brbr...
View ArticleBuild a Global Brand Movement
Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll find out what it takes to create a loyal, engaged, social and successful global brand movement from the ground...
View ArticleBranding Con Gusto (With Pleasure)
Welcome to the world of branding according to Kathy Bass. At the top of the hour, you’ll find out what it takes launch and grow the seeds of your awesome idea into a dynamic brand and viable business....
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